Incremental Identity System Checklist

Incremental Identity System

Use this handy checklist to build up (or fill in the holes) of your Business' Identity

To Do	Custom Sequence	Done	Step No	Step Description	Our Service
			1	Company Name	Name company with available .com

			2	Domain Name	Research Domain Name
					Register Domain Name
				Register for Social Network Sites: Linked In, Twitter, Facebook, MySpace, etc.	Register with Social Networks

			3	Slogan / Tagline	Summarize Business Activity in Slogan / Tagline

			4	Elevator Speech / 30 second commercial	Summarize business activity in 30 second speech

			5	Toll Free Number	Toll Free Service

			6	Voice Mail / Call Forwarding

			7	Email Address	Regular POP3 email address
			7		Nomad Email: Shared Web Based Email, Calendar, & Contacts

			8	Logo	Basic Down & Dirty Logo
			8		Graphically Designed Logo multiple preliminaries, multiple revisions (color and b&w version)

			9	Fax to eMail service

			10	Business Cards	1000 Full Color Business Cards

			11	web page	One page with contact information

			12	Marketing Material	5000 Postcards
					1000 brochures
					1000 flyers
					2x4 Banner
					Exterior Signs
					Other Signs and Decals
					Proofreading Services

			13	Embroidered Shirts

			14	Credit Card Processing

			15	Web Site	Web Site Evaluation & Usability Test
					Web Site Hosting
					Do it yourself (CMS)
					5 Page Static Web Site
					Customize CMS
					Create Data or Cleanup CMS site
					eCommerce
					Blog
					CRM (Customer Relationship Manager)

			16	Search Engine Optimization	Online Lead Generation System

			17	Jingle

			18	Expert Status	reports / white papers
					newsletters
					video production