What is the difference between a tagline and a slogan? Many consumers do not understand that these two things do differ from each other. When marketing a product or service, you need to be as creative as you can be. When you advertise you need to think outside of the box and come up with catchy ways to market your company’s goods or services. (more…)

Recently my wife and I had the opportunity to spend some time at a Bed and Breakfast in the Lexington, Kentucky area. I had researched many (about 60) Bed and Breakfasts in the area, and I was quite pleased with the one that we had settled on. We ended up having a wonderful time. The Inn was beautiful, the hosts were gracious, and the food was delicious. It very well could not have happened, though. Why? Because of the Screen Door of Doom. (more…)

Since the onset of the “lifestyle” brands, strong branding is rapidly becoming the goal of all ambitious companies. Starbucks, Fender and Dell are all examples of brands, while you probably don’t know the specific models of their products; you do know what they sell. Building a brand requires consistency of message across multiple forms of media. Colors, shapes and identifiable elements are where it all begins. What is often forgotten is that company identities can also obtain a negative image, which can be very hard to shake. Many airline companies are facing this problem as their excessive fees and bad customer service have crippled their brand. Attending to upset clients in a timely and effective manner will not only wins rave reviews for your customer service, it may make your company a brand actually known for this often overlooked element. (more…)