Running a business is hard work. Ruining a business is easy.
Thanks to social media, one angry customer can tarnish your brand’s reputation on a global scale. One complaint to Twitter, Facebook, Myspace or an e-mail list and people far and wide know about that customer’s experience. Readers might chime in with their own stories. Potential customers hear the bad buzz. Soon, you’ve alienated a giant customer base. (more…)
Social media websites seem to be popping up everywhere these days. Names like Twitter, Facebook, Myspace, and others all have millions of members and no doubt a business must position itself if they hope down the line to be a major player in social media circles. Many people think that you must jump right in and make a big splash. This is not necessary the way to go. When you register your business for social media sites it gives you some distinct advantages without trying to push your business really hard. Let’s look at why just registering your business is a very good idea in social media circles. (more…)
Some time ago I got this email from an acquaintance:
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